For any company to claim that something they have just produced is "among the best they have ever done" is no small statement. And for a company like Nike, who is known for captivating TV spots and other advertisements, to make such a statement sparks an interesting question. If you haven't seen the new spot produced by Weiden + Kennedy, Amsterdam, here is the link: http://adage.com/article?article_id=144010.
So what do you think? Is this really among the the best Nike has ever done? The spot is no doubt very well done. In fact, it may actually be one of my favorite spots, personally. But why would Nike go out on a limb and make a statement like this before the spot even launched?
Here's one reason I thought of—what was your first reaction when you heard that Nike itself thought it was the best? Did you want to see it? Did you think to yourself, "I'll be the judge of that?" If you are anything like me, you made sure it was the first thing you watched when you woke up in the morning. My guess is that millions of other people around the world will do the same thing. Nike made a believer out of me.
I don't want to suggest that this was only a tactic used by Nike to increase the exposure of the ad, because maybe they really do think this is one of the best. If it is, then the statement solidifies their position as a brand and the impact it has over sports fans worldwide, and the spot will become an instant internet sensation. Well done, Nike. Well done, Weiden + Kennedy.
i thought it was a great ad. i liked reading the comments on adage too. mostly i love your love of nike, weiden + kennedy, and me being your wingman.
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