What if @the_Real_MartinLuther were here?

I have a feeling that if Martin Luther were alive today, his 95 theses wouldn't have been posted on the door of a church cathedral, but more likely a status update. I wonder if I would follow @the_Real_MartinLuther or not?

Why did he post them on the doors of a church? Because that is where everyone would see it. I don't think doing the same thing today would have an equal effect (unless you wanted to reach BYU religion students, because then the JSB might be just as good). Where is everyone else? On the internet, of course. What does it take to inspire the masses nowadays? How about a YouTube video that goes viral, or a twitter account with thousands of followers? These are the thought leaders of our day. They are the ones that drive us to act.

So it would make sense then for marketers to congregate there. "There" of course being a metaphorical term spreading the globe. I think the most effective part of this new social media type is the operational costs. Marketing and advertising can now be done for next to nothing. Hire someone that knows his social media stuff, and set him loose.

I saw this in action from the people who work as publicists and marketers for certain players of the Utah Jazz. Deron Williams and Kyle Korver recently hosted a charity dodge ball event called the "Dodge Barrage" in Salt Lake City.

How did they spread the word? It all started with this video on YouTube. They both tweeted about it and had blogs posted on their individual websites. Once the buzz started and they got enough hits on their sites, the TV news stations came calling--some at the national level. Within a few days, every opening for the charity dodgeball tournament was filled. The only way to get a team after that was to sponsor the event as a company, which many ended up doing. And just like that, publicity followed. This was only for charity, think of what a company could do with a continued effort.

I hate to make a comparison, but I think @D_Will_8_4real might have more followers than @the_Real_MartinLuther had people who actually saw the Theses posted on the door.

300 Million user may not be enough

I'm sure many have now all heard about the recent milestones for Facebook, one of the head honchos in social media. 300 million users--Impressive! Especially how they reported 250 million only a few short months ago. Not to mention that they are now finally beginning to turn a profit. But is that enough? Is all really well in Wonderland? Or does it appear as a duck in a pond, calmly sitting on the surface while its legs kick in a frenzy beneath the water to keep it afloat. Now I'm not suggesting that the downfall of Facebook is upon us, or anything close to that really. But there was an interesting article in a recent issue of the New York Times concerning some changes taking place. Apparently Twitter has made some interesting changes to the entire dynamic that is social media, and Facebook hasn't let them go unnoticed. In fact, they have even made several changes to more closely resemble their mini-blog counterpart. New York Times Article A few people, on behalf of Facebook, have downplayed the changes, suggesting that the changes simply came as a result of following trends and demands of users. But if you ask me, they're scared. Looks like the small peasant uprising is beginning to make a stir in the King's court. Twitter is the new fad. Joining Facebook has become a thing of the past. Everybody who is anybody in this world is already a user. But many people with Twitter accounts can be considered cutting edge. Just listen to what people are saying around you, and you'll notice the puzzling inquiries, "So you're on Twitter? What is it exactly?" It sparks a buzz. It creates headlines. And Facebook doesn't like the attention going elsewhere. Maybe Facebook got in over their heads. Maybe they created too many options. No matter how you look at it, Twitter is simple, and Facebook is jealous that people somehow keep buying into it. So they mimic the competitor and copy their success. After all, anything you can do, I can do better, right?. Well, let's see. Because when all is said and done, the users will decide. Their success is ultimately in the hands of the consumer. And when videos like this start popping up on the internet, you might look to make a few changes as well. So do you blame them? I'll admit I am just as much a Facebook user as the next person. I'm just glad I'm not the one calling the shots.

Back in the 801

That's when I realized...

...I wasn't living in paradise anymore. Reality had struck. I was back in the real world. Well, I was in Provo, however you want to interpret. No more swim suits and flips flops. Beard had to go; Hair lasted not much longer. Here's how it all happened.
For my few current readers, you all should remember that our darling sister tied the knot and became Mrs. JJ Anderson not too long ago. I arrived back in the states with not an extra minute to spare in time for the wedding. I'm not sure my family expected to pick up a homeless looking man at the airport. They soon found out that Grizzly Adams-- did indeed have a beard. The free-spirit that had overcome me while being gone left me slowly in part in the form of small, surprisingly red, hairs in the bathroom.

And so life went on. I moved home and packed up bags for the journey down south. PROVO! I was holding on to the little dream I had left on my head. School started on Monday, and I kept it going. With the help of two twisties and an oversized hat, you would never have known that my hair was anything but honor-code appropriate. I unfortunately found a job on campus and got hired. They were quite ready to inform me that hats would not be allowed on the job. And so the dream died. And it was Fantastic Sam's that killed it.
I was a new man. But my feelings about most of BYU's standards didn't change. I 'm not sure what it is about this place, but it just tends to make me angry. Or at least the administration does. I'm pretty sure my hair looked more respectable than many of the other "honor-code abiding" students. Not all, but at least a few. Here is a picture of the glory days (last week).One day i won't be in school, and nobody will tell me how to wear my hair. Until then, I will just keep my mouth shut and act like I'm supposed to. I guess no one told them that long hair inspires creativity. I mean, think about all those famous, popular people. My road to stardom has just hit a few speedbumps and a minor detour.

Dedication

This is the start of a second revolution. The blogging for 2009-2010 will officially begin from here on out. No more cop-outs on my part. I'm dedicating myself...

I know exactly what Jake is thinking right now.

Just Stay Tuned